How many of you out there have a Robert Griffin III burgundy and gold jersey?
I’d take a safe bet that a majority if not all of you have a No. 10 jersey tucked away somewhere in your closet. If not, Griffin III may have had you rethinking your sock “game” and branching out to colors beyond your everyday blacks and whites.
Maybe you find yourself repeating the AP Offensive Rookie of the Year’s quotes in inspirational Facebook statues.
No matter what you do, you always find yourself enamored with Griffin III’s rock star-like lifestyle.
He’s the most marketable American athlete in the world.
SportPro released their annual rankings of the most marketable ballers and race car drivers across the world and No. 10 is considered the fourth most marketable athlete. The Redskins signal caller sits just behind soccer stars Neymar and Lionel Messi and golfer Rory McIIory.
When you consider the fact that all three athletes play in multiple countries across the world while Griffin III remains locked in the continental USA, it’s amazing that No. 10 ranks with those athletes.
Just imagine if the NFL played an international schedule.
SportsPro had this to say about their No. 4 most marketable athlete:
One of the most commercially active rookies the NFL has seen – he has deals with the likes of Subway and Evoshield – Griffin III’s debut season was full of positives, with the Redskins making it to the play-offs led by their young buck of a quarterback. That his first year ended with a serious knee injury has merely added another marketing layer to the growing ‘RGIII’ brand: he’s about to become the comeback kid, possibly in time for the new season.
Criteria was based on value for money, age, home market, charisma, willingness to be marketed, and crossover appeal.
He definitely has the love of the home market as the accolades just keep popping up for him–even in the quietest times of the NFL year.
Tags: Robert Griffin III
Posted in Uncategorized | 2 Comments »