Going into Thursday’s preseason opener against the Bills in Buffalo, I thought there probably wouldn’t be too much to do in the city other than stuff my face with delicious chicken wings.
But one of the pleasant surprises of the trip was certainly getting the opportunity to tour the New Era Cap corporate headquarters, located in downtown Buffalo.
If you happen to be in the Buffalo area and are sick of staring at a waterfall, then the New Era headquarters is a must-see. Chances are, if you’re a hat person, you’ve had a New Era cap on your head.
Watched a professional baseball game lately? Those are New Era caps. And the company is making a big push to get into the National Football League, too.
New Era’s headquarters is housed in a former federal reserve building, where billions and billions (perhaps trillions?) of dollars were once housed. When New Era moved into the building, they decided to keep the edifice’s huge safes, which they have creatively turned into offices and studios.
Unfortunately, I didn’t find any left-behind dead presidents on this trip.
The design of the place — which is currently undergoing some awesome renovations — is breathtaking. The company has done a tremendous job infusing its own brand and products into the workplace.
There are some photos from the tour above. Several times I felt inclined to take a photo of other products, but they are still in the design phase and I’m sure I would’ve given away ultra-secret company secrets.
I’ll just say this: New Era has some really cool — not to mention interesting — hat designs coming to a store near you soon.
On another note, we all came away from the tour with one feeling about New Era: what an awesome working environment.
Special thanks go out to New Era’s Doug Chisholm (consumer marketing), Dana Marciniak (corporate communications), Jim Wannemacher (event marketing), Dave Aichinger and Kyle McGowan (both of team services) for hosting us and for taking us on such an interesting tour.
Tags: Buffalo, hats, New Era, washington redskins
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