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The Redskins Ask: R You In?

Posted by Matt Terl on July 12, 2010 – 9:51 am

Dealing with a newborn takes up a surprising amount of time — hence the down period on the blog — but I’ll be trying to jump in with things here and there even before I officially return to work. This is one of those things.

The World Cup is over. The interminable NBA season is over. The even-more-interminable baseball season is approaching its All-Star Break. July 4th was more than a week ago.

All of which means, if you’re a football fan, it’s time to start getting fired up for training camp (less than three weeks away! Get your invitation now!), preseason, and the regular season. To help with that, here’s a look at the new Redskins branding campaign, which asks a question you may have been seeing around Redskins.com — “R you in?”

http://p.castfire.com/UwIWI/video/372488/redskins_2010-07-12-103839.895.m4v

Season tickets have been sold out since 1966 (although there are Club Seats available) so there haven’t been a lot of TV spots in the past half century. Which, if they would all have been this good, is a pity. I mean, if it does nothing else, this thing does a fantastic job of getting me excited for the upcoming season. Seriously. The rising “We want Dallas” chant at the end of the video? Spot on. September 12th cannot arrive soon enough. Read more »


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