When it was announced last month that MainGate, Inc., was taking over the Redskins retail operations, one of the first items on the agenda was “a complete remodeling of the team’s flagship Hall of Fame Store at FedExField, which will be reopened by June 1 with the team’s 2010 season merchandise and new merchandise displays.”
Well, that process is well underway, and the company is on track to hit their target date (and maybe even a little bit earlier). I was at the stadium today for other reasons, and took a few minutes to look around the revamped store as the staff worked furiously to get the product onto the shelves.
Speaking to Sports Business Journal, MainGate President and CEO Dave Moroknek summed up the main problem with the flagship store at FedExField. “Unfortunately, there is no room to expand the team store, but we know by remodeling it we will increase the efficiencies dramatically,” Moroknek said.
The main change is the addition of hanger boards over the windows on both sides of the store, which moves product to the perimeter and adds a huge amount of rackspace while clearing some floorspace. Which, as anyone who has ever been in that store when it’s crowded knows, is going to be a serious plus.
Those jerseys of Redskins greats are hanging in front of what used to be the windows overlooking the sidewalk outside the stadium. Here’s the view from the other side:
Tags: fedexfield, maingate, redskins store
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